MKTG 4831 E01 - Business-to-Business Marketing
A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.
College of Business
||Distance Learning Technology
||JAN 05, 2019
||MAY 07, 2019
||Time of Day
||Intnet - INTERNET BASED COURSE
||Open Seats:0 of 40 as of 12/09/2019 11:06:00
GPA 2.00 or above required
College of Business Maj-Minor
Richard College Upper Division
||Instructional Method: Entirely at a distance (E)
100% online course. No face-to-face meetings required.
Students should log into the course in CourseDen the first day of class.
For info on services and costs see the online student guide.