MKTG 4831 E01 - Business-to-Business Marketing
A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.
College of Business
||Distance Learning Technology
||JUN 28, 2019
||JUL 25, 2019
||Time of Day
||Intnet - INTERNET BASED COURSE
||Open Seats:29 of 45 as of 01/26/2020 06:22:38
GPA 2.00 or above required
College of Business Maj-Minor
Richard College Upper Division
||Instructional Method: Entirely at a distance (E)
100% online course.
For info on services and costs see the online student guide.