Catalog Year : 2019-20


Marketing

Marketing


MKTG 4831 E01 - Business-to-Business Marketing
Credits: 3.00
A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.

Lecture: 3.00
College: College of Business
Department: Marketing/Real Estate
Campus Distance Learning Technology
Start Date JUN 28, 2019 End Date JUL 25, 2019
Days Taught TBA Time of Day TBA Location Intnet - INTERNET BASED COURSE TBA
Instructor(s):Minna  Halonen-Rollins Open Seats:29 of 45 as of 12/07/2019 06:17:51
Pre-requisites: MKTG 3803 or MKT 303 and ( GPA 2.00 or above required 2.00 and College of Business Maj-Minor 1 ) and Richard College Upper Division RCUD
Additional Information: Instructional Method: Entirely at a distance (E)
    100% online course.
For info on services and costs see the online student guide.