MKTG 4831 N01 - Business-to-Business Marketing
A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.
College of Business
||Distance Learning Technology
||AUG 14, 2019
||DEC 13, 2019
||Time of Day
||Intnet - INTERNET BASED COURSE
||Open Seats:0 of 35 as of 07/10/2020 07:55:25
GPA 2.00 or above required
College of Business Maj-Minor
Richard College Upper Division
||Instructional Method: 95-99% Online Carrollton (FC)
For info on services and costs see the online student guide.