Catalog Year : 2020-21


Marketing

Marketing


MKTG 3808 01 - Business Research
Credits: 3.00
This course is designed to meet the rapidly growing need for a systematic approach to the business research process, and its implementation in terms of strategic decision making. Both primary and secondary sources of information are considered along with research design, measurement, sampling, data collection, processing, analyses, and interpretation.

Lecture: 3.00
College: College of Business
Department: Marketing/Real Estate
Campus Carrollton Campus
Start Date JAN 04, 2020 End Date MAY 05, 2020
Days Taught MON WED Time of Day 09:30 am - 10:45 am Location Miller Hall 2328
Instructor(s):Beheruz N. Sethna Open Seats:4 of 22 as of 07/06/2020 10:12:37
Pre-requisites: CISM 2201 and ( ECON 3402 or MATH 2063 ) and Richard College Upper Division RCUD
Additional Information: Instructional Method: Technology enhanced (T)