Catalog Year : 2020-21


Marketing

Marketing


MKTG 3810 01D - Social Media & Online Mktg
Credits: 3.00
This course will examine the impact of social media and the internet on marketing strategy. Topics will include an exploration of social media technologies and applications such as Facebook, blogs, Twitter, wikis, YouTube, etc. Students will learn how to develop an online presence, leverage these technologies and use the power and impact of Web 2.0 in implementing successful marketing strategies.

Lecture: 3.00
College: College of Business
Department: Marketing/Real Estate
Campus Carrollton Campus
Start Date JAN 04, 2020 End Date MAY 05, 2020
Days Taught TUE THR Time of Day 12:30 pm - 01:45 pm Location Miller Hall 2202
Instructor(s):Yujie  Wei Open Seats:0 of 35 as of 07/03/2020 07:11:27
Pre-requisites: MKTG 3803 and Richard College Upper Division RCUD
Additional Information: Instructional Method: 51-94% Online (P)
    Partial distance learning.
This course is between 50-94% online - see notes above or instructor for more info.