Catalog Year : 2020-21


Marketing

Marketing


MKTG 4866 01 - International Marketing
Credits: 3.00
This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.

Lecture: 3.00
College: College of Business
Department: Marketing/Real Estate
Campus Carrollton Campus
Start Date JAN 04, 2020 End Date MAY 05, 2020
Days Taught TUE THR Time of Day 11:00 am - 12:15 pm Location Adamson HALL - ADM/ACAD 217
Instructor(s):Salil  Talpade Open Seats:1 of 35 as of 04/05/2020 03:53:35
Pre-requisites: MKTG 3803 or MKT 303 and ( GPA 2.00 or above required 2.00 and College of Business Maj-Minor 1 ) and Richard College Upper Division RCUD
Additional Information: Instructional Method: Technology enhanced (T)