Catalog Year : 2020-21


Marketing

Marketing


MKTG 4866 01 - International Marketing
Credits: 3.00
This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.

Lecture: 3.00
College: College of Business
Department: Marketing/Real Estate
Campus Carrollton Campus
Start Date AUG 12, 2020 End Date DEC 05, 2020
Days Taught TUE THR Time of Day 11:00 am - 12:15 pm Location Miller Hall 1201
Instructor(s):Salil  Talpade Open Seats:0 of 45 as of 01/23/2021 07:47:07
Pre-requisites: MKTG 3803 or MKT 303 and ( GPA 2.00 or above required 2.00 and College of Business Maj-Minor 1 ) and Richards Col Upper Division RCUD
Additional Information: Instructional Method: Technology enhanced (T)