Catalog Year : 2021-22


Web - Master Business Admin

Web - Master Business Admin


WMBA 6050 E01 - Strategic Marketing
Credits: 3.00
Strategic Marketing is a graduate level introductory course to marketing designed for both the entry level and high level manager with any functional responsibility. The purpose of the course is to familiarize students with the marketing concept and to help students understand how the marketing concept (and a firm's market orientation) influences various decisions made by managers in a firm. Marketing management involves the coordination and control of the firm's marketing functions in a dynamic operating environment. This course provides a study of the strategic managerial aspects of marketing and covers topics that include basic marketing concepts as well as some of the tools and strategies used by marketing managers. Topics focus on product, price, promotion, and place in the ethical planning, implementing, and controlling of marketing operations. A strategic marketing plan project utilizing an organization of the associates' choice provides the opportunity for students to apply and demonstrate understanding of the concepts learned in the course to a real-world situation.

Lecture: 3.00
College: College of Business
Department: Marketing/Real Estate
Campus Web MBA
Start Date JAN 10, 2021 End Date APR 11, 2021
Days Taught TBA Time of Day TBA Location TBA TBA
Instructor(s):WebMBA fac ID  CIR Open Seats:0 of 0 as of 11/28/2021 06:02:16
Additional Information: Instructional Method: 100% Online (E)
For info on services and costs see the online student guide.