Catalog Year : 2020-21


Marketing

Marketing


MKTG 4868 01D - Marketing Metrics
Credits: 3.00
The Marketing Metrics Course will provide students with a methodology to measure and track marketing performance. The course has three primary objectives: Learn and understand key marketing metrics; Employ Microsoft Excel to analyze a firm's marketing performance through marketing metrics; Use the resulting analyses to make optimal marketing decisions.

Lecture: 3.00
College: College of Business
Department: Marketing/Real Estate
Campus Carrollton Campus
Start Date JAN 09, 2021 End Date MAY 11, 2021
Days Taught MON WED Time of Day 11:00 am - 12:15 pm Location Adamson HALL - ADM/ACAD 217
Instructor(s):David  Nickell Open Seats:31 of 35 as of 03/03/2021 06:58:03
Pre-requisites: MKTG 3803 and Richards Col Upper Division RCUD
Additional Information: Instructional Method: 51-94% Online (P)
This course is between 50-94% online - see notes above or instructor for more info.