MarketingMarketing
MKTG 4831 E01 - Business-to-Business Marketing
Credits:
3.00
A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.
Lecture:
3.00
College:
College of Business
Department:
Marketing/Real Estate
| Campus |
Distance Learning Technology |
| Start Date |
JAN 08, 2022 |
End Date |
MAY 10, 2022 |
| Days Taught |
TBA |
Time of Day |
TBA |
Location |
Intnet - INTERNET BASED COURSE |
TBA |
| Instructor(s):Minna Halonen-Rollins |
Open Seats:0 of 40 as of 12/02/2023 02:51:29 |
| Pre-requisites:
MKTG 3803
or
MKT 303
and
(
GPA 2.00 or above required
2.00
and
College of Business Maj-Minor
1
)
and
Richards Col Upper Division
RCUD
|
| Additional Information: |
Instructional Method: 100% Online (E) |
| |
|
100% online course. No face-to-face meetings required.
Students should log into the course in CourseDen the first day of class.
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For info on services and costs see the online student guide.
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