Catalog Year : 2021-22


Communication

Communication


COMM 3355 01 - Digital Media Program & Mgmt
Credits: 3.00
Expounds upon principles discussed in COMM 3350-Digital Media Industries and COMM 3354-Digital Social Media & Society, and offers an in-depth examination of the historical, legal, and professional practices involved in programming and managing digital media. Emphasis will focus on the processes of selecting, scheduling, promoting, and evaluating programming for commercial radio and television networks and stations, cable television, public radio and television, streaming services, and online media. Moreover, management issues and programming terminology, strategies, and economics will be discussed.

Lecture: 3.00
College: School of Comm, Film & Media
Department: Mass Communications
Campus Carrollton Campus
Start Date JAN 08, 2022 End Date MAY 10, 2022
Days Taught TUE THR Time of Day 02:00 pm - 03:15 pm Location Miller Hall 2201
Instructor(s):Kyle  Lorenzano Open Seats:20 of 30 as of 01/16/2022 10:19:12
Pre-requisites: ENGL 1102 Minimum Grade: C and COMM 1154 Minimum Grade: C and ( COMM 3350 or COMM 3354 )
Additional Information: Instructional Method: Hybrid - 50% or less Online (H)
    Prerequisites for this course are COMM 1154 Minimum Grade: C and ENGL 1102 Minimum Grade: C