Catalog Year : 2023-24


Marketing

Marketing


MKTG 3808 02 - Business Research
Credits: 3.00
This course is designed to meet the rapidly growing need for a systematic approach to the business research process, and its implementation in terms of strategic decision making. Both primary and secondary sources of information are considered along with research design, measurement, sampling, data collection, processing, analyses, and interpretation.

Lecture: 3.00
College: College of Business
Department: Marketing/Real Estate
Campus Carrollton Campus
Start Date JAN 09, 2023 End Date MAY 09, 2023
Days Taught MON WED Time of Day 11:00 am - 12:15 pm Location Roy Richards Sr. Hall 207
Instructor(s):Beheruz N. Sethna Open Seats:16 of 35 as of 11/30/2023 06:04:57
Pre-requisites: CISM 2201 and ( ECON 3402 or MATH 2063 ) and Richards Col Upper Division RCUD
Additional Information: Instructional Method: Technology enhanced (T)