Catalog Year : 2023-24


Communication

Communication


COMM 6057 E01 - Digt & Soc Med Comm Strategies
CEUs: 3.00
Digital and Social Media Communication Strategies provides students with a framework for creating communication strategies and prepares them to become strategic communicators for digital and social media. Students will learn how to integrate digital, social and mobile platforms into a strategic communications plan through practical application. Course content will help students identify challenges, develop solutions, and use appropriate communication strategies to solve organizational problems. Key concepts include identifying social media communication objectives, defining target audiences, communication audits, basic protocol for social and digital communication and evaluation methods. Sessions include lectures, discussions, practical instruction, group projects and online analysis.

Lecture: 3.00
College: School of Comm, Film & Media
Department: Mass Communications
Campus Distance Learning Technology
Start Date JAN 09, 2023 End Date MAY 09, 2023
Days Taught TBA Time of Day TBA Location TBA TBA
Instructor(s):Lequinta  Bryant Open Seats:2 of 15 as of 03/03/2024 08:35:08
Additional Information: Instructional Method: 100% Online (E)
For info on services and costs see the online student guide.