Catalog Year : 2023-24


Marketing

Marketing


MKTG 6868 01 - Marketing Models
CEUs: 3.00
This course will provide students with a methodology to measure and track marketing performance. The course has three primary objectives: Learn and understand key marketing metrics; Employ statistical software to analyze a firm's marketing performance through marketing metrics; Use the resulting analysis to make optimal marketing decisions.

Lecture: 3.00
College: College of Business
Department: Marketing/Real Estate
Campus Carrollton Campus
Start Date AUG 09, 2023 End Date DEC 08, 2023
Days Taught MON WED Time of Day 05:30 pm - 06:45 pm Location Roy Richards Sr. Hall 123
Instructor(s):Beheruz N. Sethna Open Seats:7 of 40 as of 03/03/2024 08:15:41
Additional Information: Instructional Method: Technology enhanced (T)
    Attendance Required on first day of class at 5:30 PM.